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Lost Pet: When Social Media isn’t Enough

Losing your pet is terrifying. You first turn to your neighborhood group text, hoping your furbaby is sitting on someone’s doorstep. But maybe they wandered out of your neighborhood, so you start posting online and all over social media. You are comforted by the fact that your pet has a microchip, but then you learn that not every chip reader can identify your chip, so panic sets in.

Enter Peeva – the company with a mission to put an end to the missing pet problem. The company was started by Michael Hamilton for very personal reasons – his pet was stolen when he was a child. As an adult, Michael got a dog and microchipped her right away. He soon learned that most microchips are not being scanned and read.

This is a nightmare for pet owners, but it’s about to end.

By partnering with leading data organizations such as VetData, Peeva is making their service free to all pet owners who already have pets with chips of other brands that are seen at their veterinary partners. Additionally, they are auto-enrolling all pets implanted with a Peeva microchip into the universal pet microchip tool. The company hopes to bring as many pets back to their families as quickly as possible. It also has an electronic health record feature for pets.

Peeva also makes their pet owner data available to the lookup tool without leaving the onus on the pet owner to do so. Every other participating registry simply allows the pet owners to register their pets with the tool directly. “Not all pet owners know that the lack of standard issues is a problem at all,” says Hamilton. “Peeva wants to ensure all their users that their pet’s microchips will be read.”

The cost of having another brand of microchip implanted into a pet is typically around $60, and the pet owner is required to register the pet for an additional fee usually annually. Peeva microchips are implanted and registered on site for a one time fee of $80 for the lifetime of the pet.

Microchip Quick Facts

  • 1 in 3 family pets will get lost
  • More than 8 million pets enter U.S. shelters each year. Many are lost family pets
  • Today, fewer than 11% of dogs and 6% of cats are microchipped
  • Shelters only account for 3% to 4% of dogs being microchipped and less than 1% of cats
  • Shelters do not have all the right scanners for each brand of microchip
  • Without ID, 90% of lost pets will not return home
  • A microchip is the only form of pet identification that is permanent, with a unique number that cannot fall off, be altered or be removed
  • Extensive testing and long-term use have shown microchips as a safe and permanent method for pet identification

How Peeva Works

  • Peeva’s system begins with a microchip with a unique ID number that is injected between the shoulder blades of your pet by a veterinarian
  • Pets are registered on site when the chip is implanted
  • All microchip ID’s are scanned into the system and copied into the hospital PIMS to minimize human error that often occurs when a microchip ID is manually entered
  • Pet owners are instantly notified by mobile SMS and email notifications whenever their pet is scanned with the name of the practice where their pet was scanned, the address, telephone number and exact location on a map in seconds
  • Peeva microchips are universal and can be read by all pet microchip scanners
  • Peeva is the first and only company to read, record, analyze and catalog any brand of microchip regardless of the manufacturer

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